PLR VS MRR Resell Digital Products: Which license is right for you?

PLR VS MRR Digital Products: What is the difference, and which license is right for you?  - These are the two main questions that most entrepreneurs looking to venture into the digital market ask themselves. 

In an era where digital marketing is increasingly becoming the norm, two terms play a huge role: PLR and MRR. So, in this article, we will start by defining what each of these terms means, then head over to the differences, and finalize by discussing the ideal license you should choose.

So, keep reading!

What is a PLR digital product?

What is PLR?

PLR stands for Private Label Rights. It refers to the legal right granted to you by the product creator to use, modify, and resell a digital product as your own. Essentially, you can take the product, rebrand it, and sell it under your name.    

What is a PLR Digital Product?

A PLR digital product refers to any digital property, be it an eBook, a software program, an online course, or even a graphic, that has private label rights. This simply means you are allowed to buy one product and sell it several times, mostly modified, as your creation.

Key Features of PLR Digital Products:

• Resellability: You can resell the product as your own.

• Customization: You can tailor it to your brand or target audience.

• Potential Profits: 100% of the profits from sales are yours to keep.

What is MRR?

MRR stands for Master Resell Rights. So, unlike PLR, which you can customize, MRR is a licensing agreement that only allows you to purchase and resell a digital product. This agreement extends to customers and gives your customers the right to resell the same product. It is essentially a tiered resale model.   

What is an MRR Digital Product?

An MRR digital product means a digital asset, say an eBook, software, or an online course, accompanied by Master Resell Rights. In essence, this means not only that you can sell this product yourself but, beyond that, you have the right to resell it to your customers for them to resell to their customers.   

 Key characteristics of MRR digital products:

• Tier-up reselling: You can sell the product and authorize your customers to resell it.

• Profit Potential: You make money from your sales and also get a certain percentage (or flat fee) on the sales of your customers.

• Scalability: Through multiple resellers, the product is delivered to a greater audience.

Difference Between PLR and MRR Digital Products

When it comes to differences, PLR and MRR digital product licensing offer a list of differences. So, to make the comparisons clear for you, we will break these differences into three key categories:

1. Key Differences in Rights and Usage,

2. Market and Audience Differences, and

3. Economic Implications.

1-Key Differences in Rights and Usage

MRR Digital Products	PLR Digital Products	MRR Digital Products
You only own the license to resell the product.	You will fully own the product after purchase.	You only own the license to resell the product.
Typically, it does not allow you to make modifications.	You can edit, rebrand, or modify the product to fit your brand.	Typically, it does not allow you to make modifications.
Since no modification is allowed, you will have to sell the product as it is with the original branding.	Modification will render the need for attribution invalid. Therefore, there is no need to attribute the original creator.	Since no modification is allowed, you will have to sell the product as it is with the original branding.
You can resell the product and grant your customers resale rights.	You are allowed to resell the product as your own.	You can resell the product and grant your customers resale rights.
You can create multiple income streams by allowing others to resell.	You cannot grant resale rights to your customers	You can create multiple income streams by allowing others to resell.
It is easier to handle since no additional work is required.	This will require more of your effort to modify and rebrand the product.	It is easier to handle since no additional work is required.
You must also comply with the original MRR license terms.	You must observe the original PLR license terms at all times.	You must also comply with the original MRR license terms.

2- Market and Audience Differences

This set of differences specifically addresses the different types of individuals for whom each right will benefit or is ideal.

PLR Digital Products	MRR Digital Products
This license is ideal for digital marketers and content creators.	However, MRR appeals to entrepreneurs and businesses that are focused on resale, not modification.
It is targeted specifically to individuals who want to personalize and rebrand content.	Suits individuals looking for immediate revenue without content creation or rebranding.
Focus on developing unique, branded materials quickly.	Focus on ease of resale and profit potential.

3- Economic/Market Implications.

This third set of differences focuses on the capital needed, the value it offers, and the impact each has on you, your business, and the market.  

PLR Digital Products	MRR Digital Products
It may have a higher initial cost due to customization potential	Generally, MRR products are more affordable upfront.
Offers long-term brand value through unique content creation.	They provide immediate revenue opportunities through quick resale.
Balances initial investment with long-term branding benefits.	Faces potential market saturation and competition, impacting profits.
Profit Potential is higher since you can customize and rebrand one product for different markets.	Low profit potential as you're limited to the market value of the unchanged product.

PLR VS MRR Digital Products: Which one is right for you?

Choosing between PLR (Private Label Rights) and MRR (Master Resell Rights) digital products depends on factors like cost, customization needs, legal restrictions, and market dynamics.

• Cost Considerations: For cost, PLR has a higher upfront cost but offers extensive customization and branding potential. However, MRR, on the other hand, is more affordable and ideal for quick market entry.
  

• Customization Needs: If you are going to create your own brand, this is where PLR comes in. Otherwise, the choice would be MRR, if you are going to sell the things as it is, which can be done for a very simple resell.
  

• Legal Restrictions: Sad to say, both MRR and PLR have their own heat. PLR digital products may give you more flexibility. Still, at times, they may come with certain modification limits. But MRR has even tighter legal restrictions – generally, no alterations are allowed. So, watch out for this one!
  

• Market Dynamics: If you want some flexibility that will help you differentiate your brand in niche markets, PLR is right for you. MRR is good for quick sales opportunities, but it is easier to saturate the market and not good for building a long-lasting business.
  

• Business Goals: Finally, your goals. So, what do you want? Do you want to build a long-term brand and create unique content? If so, PLR digital products are the right option. However, for short-term revenue and quick sales strategies, choose MRR digital products.
  

Here is the link to the Ultimate A-Z Guide to learn how to sell digital products online.

Which PLR & MRR Digital products should you choose?

Now that you know which to choose between PLR &MRR, it is worth also mentioning where you can source the best products. The fact is there are several sites to choose from, but the best pick is Earnera.

Why?

Well, it is simple: this site offers you a list of over 5000 best-selling, high-quality digital products from which you can simply choose. They have even gone a step further by doing detailed research and only compiling high-quality products from the best-selling niches, making your work much simpler. Knowing that you are working with the most profitable niches, not just generic ones with low to no traffic, gives you peace of mind.

So, be sure to check Earnera's Earning Bundle now.

Final Thought! 

Choosing between PLR and MRR digital products ultimately depends on your specific needs, budget, and business strategy. Each set has its benefits and drawbacks that might limit your goals. However, the final choice depends on you and your business goals.

And so, if you value customization, brand development, and long-term growth, PLR products are the way to go. However, if you're looking for a cost-effective, quick-to-market solution with minimal effort, MRR products might be the better option.